SHEIN, a global online fashion and lifestyle retailer, is excited to bring the brand’s very first pop-up to Brisbane. This will be SHEIN’s sixth pop-up in Australia, following successful iterations in Sydney and Melbourne. 

“SHEIN is thrilled to bring our unique immersive shopping experience to Brisbane, our first stop in Australia this year,” said a SHEIN spokesperson. “We look forward to celebrating Summer with SHEIN fans at our beach club-themed pop-up, inspired by the sun-kissed beaches in Australia.”

The pop-up will showcase SHEIN’s wide range of on-trend, affordable, one-stop-shop, size-inclusive apparel and accessories for all genders and ages, as well as some of SHEIN’s newest collections across beauty, home, electronics, shoes and even cute outfits for pets! 

Brisbane shoppers will enjoy a range of exclusive experiences and immersive offerings from the brand - including an Instagrammable ball pit, a beauty bar for beauty & makeup tutorials, a live DJ, plus giveaways for customers.

Additionally, the SHEIN Beach Club will showcase four individual collections: 

• SHEIN EZwear - #SHEINEZwear dials in casual cool with the latest in laid-back threads.

• SHEIN Frenchy - #SHEINFRENCHY delivers stylishly chic elements of French dressing.

• SHEIN ICON - #SHEINICON ensures you never go unnoticed with always-trendy and equality edge looks.

• SHEIN SXY - #SHEINSXY embraces curvy to elevate confidence and showcase sexy.

The SHEIN Beach Club Brisbane Pop-Up:

WHERE: Brookside Shopping Centre, 159 Osborne Rd, Mitchelton QLD 4053

WHEN: 9th - 11th February 2024, 9am - 5pm