The Velocity Frequent Flyer partner portfolio continues to grow with Australian fresh, ready-made meal provider, Youfoodz, joining the loyalty program of Virgin Australia.

In what is the first non-airline partnership to be announced by Velocity in 2021, the program’s more than 10 million members will now be able to earn Velocity Frequent Flyer Points when purchasing fresh, ready-made meals, snacks and drinks directly at youfoodz.com

Acting Velocity Frequent Flyer Chief Marketing and Loyalty Officer, Dean Chadwick welcomed Youfoodz to the program.

“We’re proud to welcome Australia’s leading fresh, ready-made meals provider to Velocity which will give our members even more opportunity to increase their Points balance for everyday spend, while enjoying delicious, chef prepared meals, snacks and juices, delivered directly to their door,” said Mr Chadwick.

“Youfoodz is a fantastic product and they’re going from strength to strength in the Australian market and together we’re going to achieve great things. Velocity members will be able to earn more Points to fly faster and we’ll both benefit from increased revenue, new customer acquisition and co-operative marketing campaigns.

“We’re constantly looking for new ways to provide Velocity members value when they fly, and when spending for everyday activities, and we look forward to announcing a host of new partners in 2021, starting with Youfoodz,” he said.

Youfoodz Chief Marketing Officer Simon Jarvis commented, “We’re delighted to be partnering with Velocity Frequent Flyer to offer Velocity members and Youfoodz customers the ability to eat and earn Points when shopping on Youfoodz.com. There is a lot of alignment between both brands and we think it will be a great value proposition for customers. Our mission is to make healthy eating easy and the reach of the Velocity program is a great way to connect with more everyday Aussies than ever before.

To celebrate the launch of the partnership, Youfoodz are offering Velocity members seven (7) delicious portion and calorie-controlled regular meals for $55* (excluding delivery) when they enter the code VFF-MEALDEAL along with their Velocity membership details, at the checkout. Velocity members will also receive 1,000 bonus Velocity Points for the first time they earn Points with Youfoodz. These generous offers are on top of the base earn of 1 Point per $1 spent1, every time Velocity members order directly with Youfoodz.