SHEIN X Alice McCall

SS24 SYDNEY SHOWROOM, NSW

GLOWBORED PR executed a high-impact campaign to launch the SHEIN SS24 collection and the brand’s second collaboration with Australian designer Alice McCall. The event activation featured a showroom event and a masterclass with Alice McCall. The strategy amplified brand presence and generated buzz, engaging both fashion enthusiasts and influencers.

SCOPE

STRATEGY

INFLUENCER RELATIONS

PUBLIC RELATIONS

EVENT ACTIVATIONS

SHEIN-Alice-McCall-SS24-Sydney-Showroom-02.jpg
SHEIN-Alice-McCall-SS24-Sydney-Showroom-08.jpg
SHEIN-Alice-McCall-SS24-Sydney-Showroom-07.jpg
SHEIN-Alice-McCall-SS24-Sydney-Showroom-10.jpg

442 Media CLIPS Delivered
1.8 BILLION AUDIENCE REACH
Immersive Showroom
Panel Event Masterclass
3 x Individual Campaign Events
3.5 Million Reach From Influencer CampaignS

SHEIN-Alice-McCall-SS24-Sydney-Showroom-04.jpg
SHEIN-Alice-McCall-SS24-Sydney-Showroom-05.jpg
SHEIN-Alice-McCall-SS24-Sydney-Showroom-09.jpg
SHEIN-Alice-McCall-SS24-Sydney-Showroom-23.jpg
SHEIN-Alice-McCall-SS24-Sydney-Showroom-20.jpg
SHEIN-Alice-McCall-SS24-Sydney-Showroom-15.jpg
SHEIN-Alice-McCall-SS24-Sydney-Showroom-13.jpg
SHEIN-Alice-McCall-SS24-Sydney-Showroom-17.jpg
SHEIN-Alice-McCall-SS24-Sydney-Showroom-11.jpg
SHEIN-Alice-McCall-SS24-Sydney-Showroom-18.jpg
Previous

Cookie Diet | Cookie Cutter Challenge